It’s safe to say that when Maxim magazine and Xbox get together they can throw one hell of a shindig. The Austin City Limits Takeover Party served as a meeting ground for press to meet with talent and a place to listen to well renowned DJ sets by a multitude of talented entertainers.
It also served as a perfect spot to cool off with great beverages provided by some amazing sponsors and get away from the ginormous crowds at the official ACL Festival site.
The XBOX Lounge had a multitude of wide-screen televisions where guests could try out the new FORZA HORIZON video game. There were also stations for getting hair styled and cut and even a station for getting small tattoos. Beverage stands surrounded each and every corner of the facility inside and out. Complimentary cocktails and beer were provided by Kahlua, Revel Stoke Whisky, UV Vodka, and Asahi Japanese Beer. Zico Coconut Water and KIND Snacks were also on site providing what was needed to replenish a very overstimulated crowd. MAXIM girls wandered through the crowds giving away current issues of their publication and swag bags with lots of goodies.
DJ sets by Metric’s own Emily Hines, Peligrosa, Caveman and others kept the energy in high gear throughout the day. When the evening approached the crowds moved inside for live performances by The Black Lips, The Wombats, Bombay Bicycle Club, Dev and many more.
Overall I have to say the evening was a blast. It was great to see how many music artist are trying their hands at DJing. Many of which I was very impressed by. I look forward to seeing more artist take a stab at this (other than Paris Hilton). And I definitely look forward to seeing what XBOX and MAXIM Magazine have in store for next year.
Thank you to XBOX Music Lounge, Forza Horizon, Kahlua, RockStar Energy Drinks, ZICO, Rock the Vote, Revel Stoke Whisky, UV Vodka, KIND Snacks, Asahi, BMF Media Group and MAXIM Magazine for putting together an event that can only be described as AwesomeSauce..
Written by Wes Smoot
Images by David Miller and John Paul Wilson