Art Futurist Jennifer Chenoweth is not only a great artist, but also a facilitator for artists and their works. GenerousArts.org is an organization that she formed to make it possible for artists to sell their work backed by the Generous Art Gallery, while at the same time, creating a mutual benefit partnership with local nonprofits. For every piece of art sold, 40 percent of the sale goes to a local nonprofit of the purchaser’s choice.
Austin Fusion Magazine was invited to the 2nd annual group show Beautiful Giving, hosted by Page Southerland Page, in their expansive and artistically fitting offices overlooking Lady Bird Lake. The night was alive with artists showcasing their works with the support of their family, friends and art lovers in attendance. With a respectable turnout of art-goers, in between the beer and wine and delicious eats, a few sales were made during the evening. When we mentioned this to Jennifer, she modestly replied, “I guess I just have a lot of friends,” –great friends indeed!
It’s a win, win, win situation. You get your favorite piece of art, an artist gets recognition and gets paid, plus your favorite local nonprofit gets a generous donation. In an innovative way, Generous Arts brings local artists and local non-profits together while also building community efforts in Austin.
Although the reception was a one-night event, the artwork will be featured in the Page Southerland Page offices until October 15, 2012. Entry is free and open to the public. Artwork featured in the show is also available for purchase online along with other pieces atwww.generousarts.org.
Jessica Hudson, Art Editor, Writer, a native Texan and long-time Austin resident, is a fan of all things Austin. She enjoys local music, film festivals, popular eateries and breweries. She loves meeting new people and bringing a focus to Austin’s undiscovered and emerging talent.