You might know the name Leonardo D’Almagro from our past features where he has working his styling magic and made some beautiful photos — or you might know him from Telemundo and TV Azteca as a member for the fashion squad and cast for Viva Latina, shown on the CW-Austin channel.
If you frequent fashion shows in Austin, it’s a good chance Leonardo styled the production. As a very active member of the fashion community and a dear friend, I was thrilled when Leonardo was picked to be this month’s fashion feature. Learn more about him with our Q&A:
AFM: When styling either a celebrity or individual shopping client, what steps do you go through?
LD: This is not a mechanical process, however the first and most important step for me is to have the opportunity to hear about what I am styling for. Listening to the client’s needs and finding out what statement they want to make about themselves or their store is a great place to start. Styling is not about my fashion statement on an individual or project, it’s about succesfully branding that person, store, designer, photographer or model, etc. For example, with online store Electric Frenchie, I made their team really consider who their customer was in our initial meeting. They like this part of my wardrobe consulting services and as a result hired me on as a resident stylist. Once I know what my client is looking for, we go from there!
AFM: What is your go-to piece in a man’s closet and a woman’s closet?
LD: On a man, a good pair of dark navy denim. Why? Because with a good denim you are able to wear with a dress shirt and blazer while being comfortable and presentable. On a woman, a black cocktail dress. Every woman must have one at every age, everywhere.
AFM: What is your background and story?
LD: I am originally from Venezuela and have a degree in advertising and marketing. I have gained global experience working for large companies in this capacity. In marketing you have to be the embodiment of your brand. When you leave your house, you are marketing something to the world. Wardrobe Consulting is an exciting extension of my business marketing foundations.
AFM: Favorite trend? Worst trend?
LD: My favorite is girly glam. Body hugging dresses that are complete with pink and sparkly accessories. Vibrant and bold cocktail dresses area beautiful thing worn with high stilettos or platforms. I won’t claim worst, but a trend that comes to mind that is on my “bleh” list is urban street wear. I don’t like the gold chains and the single diamond earring. Baseball caps in every color get boring to look at too.
AFM: What’s your favorite “make it work” moment on a photoshoot or at a special event?
LD: I was an attendee of a fashion show for an up and coming designer who was launching a denim line. Right before the show he asked me to help in a fit of hysteria. Apparently the tops the models were supposed to wear were not to his liking so I went back there and made tops out of rolls of fabric just moments before the models hit the catwalk.
AFM: Any advice for a newbie stylist who wants to earn their chops and prove themselves?
LD: For people interested in entering the fashion industry, I like to remind them that no matter how much fun it is to be a part of this world, it is a business that requires a lot of work. You have to be able to manage yourself and maintain a strong work ethic. Also, this may seem like common sense, but be kind. You never know when you might want to collaborate with someone you previously snubbed.
AFM: What is on the horizon for you?
LD: I am in the moment of now. I am working on another segment with SuperLatina and styling latin celebs Gabriela Natale & Adriana Lopez. I recently became a member of Fashion Group International out of Dallas. I am going to explore and strengthen my relationships with other members. I am slated to join a committee for special events they are organized by FGI. I look forward to meeting other industry professionals and creating new opportunities to build my brand as a wardrobe stylist.
Model: Alexandra McCoy
MUA Carrie Von Loudon
Hair by Tina Ruiz