Here is a list of things we recommend, been invited to cover, or straight from your SXSW.com schedule. For a larger line up and wider coverage you can refer to www.sxsw.com,  until then..take a look at what we think you should seek out.

SXSW ScreenBurn Arcade sponsored by Alienware, an emporium of geek lifestyles, showcasing the newest video game releases as well as game-related toys, gear and more – and it’s FREE and open to the public! Stop by and immerse yourself in the future of gaming culture. Discover new game technologies and compete in exciting game tournaments for all skill levels. The 2012 ScreenBurn Arcade runsFriday, March 9 through Sunday, March 11 at the Palmer Events Center. Highlights include IGN Pro League gaming tournaments featuring Starcraft II, Street Fighter X Tekken and League of Legends. Check out free panels and signings by Bioware, Marvel, the cast of The Boondock Saints, Sony/Lightbox Interactive, Jane McGonigal, a cos play competition and more. For more details, visit http://sxsw.com/interactive/screenburn

PostSecret + BLUEBRAIN: A Multimedia Event
PostSecret, BLUEBRAIN and Fireman Creative team-up for an exciting new live multimedia performance. Always innovative, BLUEBRAIN will live score the latest PostSecret video composed of artful, funny, sexual and heart-breaking secrets. Bring your own secrets and be ready for some surprises on Sunday, March 11 from 6:30 p.m. – 7:30 p.m. at the Austin Convention Center in Exhibit Hall 5

Austin Convention Center, SXSW will host Music Gear Expo. Returning for its third year as the exhibition for musicians and enthusiasts, The Music Gear Expo is a cornucopia of guitars, keyboards, amps, effects pedals, drums, mics, DJ equipment, gear workshops and more. Come try out the newest, coolest, cutting edge instruments, register for giveaways, meet the gear pros. Visit the Gear Expo Store run by Strait Music for a guitar tune-up and gear accessories like strings, drum heads, cables and cool instruments from manufacturers in the show. The Expo takes place Wednesday, March 14 – Saturday, March 17 and is open to the general public.

Style X is your opportunity to discover new brands, shop at an event as diverse as SXSW itself, wear the most stylish gear not only from your home city, but from cities around the world and to emerge yourself into what’s next in the fashion world. The event will be held at the Austin Convention Center on Friday and Saturday, March 16-17 and is free and open to the public.

Warner Drive
WARNER DRIVE is an original rock based outfit from Hollywood, CA that features catchy riffs, a rock/punk edge, and an incredibly energetic performance. The group has built a reputation as one of the country’s most relentless touring acts, playing 200-250 shows each year for the past three years running. Their completely independent debut album, produced by Mike Clink (Guns N’ Roses, Motley Crue, Megadeath, etc.) and James Michael (Alanis Morissette, The Deftones, SIXX:AM, Saliva, etc), sold a very impressive 10,000 physical copies through extensive touring. The self-financed follow up album, 2011′s “K-GO!”, is outpacing the debut, enabling the band to bypass record companies, publishers, and other middlemen as they bring their music directly to the people, unchained and unrestricted. Warner Drive was hailed as highlight of this year’s Sunset Strip Music Festival where they tore up the Roxy stage for a sold out house.
Sponsors: Jagermeister, Etnies Apparel, Zoo York, DVS Shoes, Bogner, JewelMint, Badcock Apparel, Ernie Ball, Splawn Amplification, and Vic Firth.

Tues 3/13 – Quantum Collective Launch Party @ Chugging Monkey
Wed 3/14 – Indie on the Move Showcase TBD
Thurs 3/15 – DigSin Takeover Party @ Rusty’s Midnight
Friday 3/16 – ONE Coconut Water Takeover Party @ Whole Foods Rooftop 7:30 pm
Saturday 3/17 – ThrillCall Takeover Party @ Whole Foods Rooftop 8 pm

Standing Shadows

Tues 3/13 – Quantum Collective Launch Party @ Chugging Monkey 10 pm
Wed 3/14 – Texas Rock Fest @ Blue Moon 12 midnight
Thurs 3/15 – DigSin Takeover Party @ Rusty’s 11 pm
Friday 3/16 – ONE Coconut Water Takeover Party @ Whole Foods Rooftop 6:45 pm (with Rachel Yamagata)
Sat 3/17 – Sea Now Showcase @ Brew Exchange 8:30 pm
Standing Shadows recently spent weeks recording in the Joshua Tree desert with Producer Chris Goss (Queens of the Stone Age, UNKLE, Duke Spirit, The Cult) at Rancho de la Luna, with engineer Ethan Allen (Gram Rabbit, Daniel Lanois, Spindrift). The band sweated out 3 new songs in the ungodly desert heat. From glockenspiels & FunMachines, to keytars, pots & pans, the band played on every instrument and surface available! Sogs include the wild and energetic “Freakshow,” epic/heartfelt “Just a Part of Me,” & the song “One by One,” featuring Dave Catching (QOTSA, Eagles of Death Metal) on guitar.

Free Concert Series at Auditorium Shores
Three nights of FREE concerts at the SXSW Auditorium Shores Stage on Lady Bird Lake in downtown Austin. Festival food, vendors, and free music with Austin’s magnificent skyline as a backdrop.Thursday, March 15th through Saturday, March 17. The line-up so far includes:

Thursday, March 15
5:45 p.m.  Little Hurricane
6:45 p.m. M Ward
8:00 p.m. The Shins

Friday, March 16
Presented by BMI:
7:00 p.m. Diamond Rugs
8:00 p.m. Counting Crows

Saturday, March 17
6:00 p.m. Shiny Toy Guns
7:00 p.m. The Bright Light
8:00 p.m. The Cult
For more information on the free concerts, please go to http://sxsw.com/music/shows/auditorium_shores.
Saturday at 11:00am until Sunday, March 18, 2012 at 10:00pm

Les Rav
March 10th//March 16th//March 17th//March 18th

March 10th//- Samsung Lounge- //5pm// -
Austin Convention Center
500 East Cesar Chavez Street Austin, TX 78701

March 16th// 9pm- Eye in the Sky Collective Future of Music SXSW event with //Sorne, Wild Child, Zeale +more//
Shiner Saloon
422 Congress Ave Suite D Austin, TX 78701
Set time- 9pm

March 17th// 3pm- Deadbird Records and Red Feather events present TombStone Tradition SXSW event with// Mother Falcon , Agent Ribbons + MORE
Scottish Rite Theater
Set time- 3pm

March 17th//- 11pm// Lucy the Poodle Productions Presents- East Side Tone at SXSW with //Dana Falconberry, The Back Pockets, + more// – music + a movie
East Side Tone:
301 Chicon St. Suite F, Austin, TX 78702
Set time – 11pm

March 18th//7pm//- Grace London’s Ep Release
The Parish
Set time- 7 to 7:40 PM

Gram Parsons Foundation
Launch event
March 14, 2012

JUDSON
3/15-3/18

Fresh off a stellar LA residency, Judson and the band are headed to Texas to share the music with Austin at SXSW. Check it out.
3/15 – Freaks and Geeks Showcase @ Cherrywood Coffeehouse (7pm)
1400 East 38th 1/2 Street
3/16 – SXSW Waterloo @ Waterloo Cycles (1:30pm)
2815 Fruth Street
3/17 – Cedar Park Farms to Market (9am)
11200 Lakeline Mall Dr
3/17 – Waterloo 38th Street (1pm)
1106 W 38th St
3/17 – SXSW Drunk and Disorderly Party @ Beso Cantina (4pm)
307B W. 5th Street
3/17 – Flip by Flip Showcase @ Flipnotics (7pm)
1601 Barton Springs Road
3/18 – Radio Free Silverlake Showcase @ District 301 (2:45pm)
301 W. 6th Street
www.judson.bandcamp.com

Hard Rock Hotels “The Sound of Your Stay” music lounge during SXSW at Cedar Door (201 Brazos St). This lounge will be open for media and artists from March 15th-17th from 11:30am-6:00pm.
Here’s the line-up for all 3 days:
Thursday: 15th
11:30AM – 12:00PM   Kaiser Chiefs (Performance)
1:30PM – 2:00PM  The Hood Internet (DJ SET)
2:00pm – 2:30PM  Twin Atlantic (Performance)
2:30PM – 3:00PM  Mike Nouveau (DJ Set)
3:00PM – 3:30PM  Idle Warship (Performance)
3:30PM – 4:00PM  DJ Mia Moretti & Caitlin Moe (DJ Set / Performance)
4:00PM – 4:30PM  The Knocks (DJ Set)
4:30PM – 5:00PM  penguin Prison (Performance)
5:00PM – 5:30PM  RAC (DJ Set)
5:30PM – 6:00PM  Semi Precious Weapons (Performance)

Friday: 16th
12:00PM – 12:30PM  DJ
12:30PM – 1:00PM  Baker
1:00PM – 1:30PM  DJ
1:30PM – 2:00PM  Quilt (Performance)
2:00pm – 2:30PM  Jeffrey Tonnesen (DJ SET)
2:30PM – 3:00PM  Imagine Dragons (Acoustic – Performance)
3:00PM – 3:30PM  Blaqstarr (Performance) – Full Band
3:30PM – 4:00PM  Future (Performance)
4:00PM – 4:30PM  DJ Whoo Kid (DJ SET)
4:30PM – 5:00PM  wallpaper (Performance)
5:00PM – 5:30PM  B.O.B (Performance)
5:30PM – 6:00PM  The Heavy (Performance)

Saturday: 17th
12:30PM – 1:00PM  POLIÇA (Performance)
1:00PM – 1:30PM  Ghost Beach
2:00pm – 2:30PM  breathe Carolina (Performance)
2:30PM – 3:00PM  Ghost Beach
3:00PM – 3:30PM  Steel Toe Slippers (Unannounced)
3:30PM – 4:00PM  Shanell (Performance)
4:00PM – 4:30PM  Kat Graham (Performance)
4:30PM – 5:00PM  Givers (Acoustic Performance)
5:00PM – 5:30PM  Jeffrey Tonnesen (DJ SET)
5:30PM – 6:00PM  Miguel (Performance)