They say not to judge a book by its cover, but that’s what fashion represents. Fashion isn’t something that should be used to judge others, but it should be an outlet to express ones personality. This philosophy is one shared by Phillip Solomon and John Goeth, the owners of Edge Boutique.
Austin Fusion recently had the pleasure of interviewing Philip and John about their innovative store and expand on their principles of fashion.
AFM: Let’s start off with the easy question; tell us a little bit about the Edge Boutique?
PS: The name says it all. Edge Boutique is a bit edgier, a bit more fun. In terms of the products, we strive to carry brands that can fit every lifestyle, from suits to denims, like True Religion or Fidelity. True Religion is our major brand, and Fidelity is our premium denim; it’s my Gentlemen Jean. In terms of jewelry and accessories, everything is exclusive to us, such as King Baby which has it’s own energy to it. Our shoe collection is a pretty nice one as well, from Little Helm to Moods of Norway, and we are still bringing in additional lines.
JG: Edge Boutique is a conduit between men in Austin who care about fashion, who want to look good, and the designers in the world who are going to appeal to this individual. We do the work for the fashion forward guy by finding those designers that are appropriate for Austin.
AFM: Do you think Austin lacked in that arena, and is that what spurred the idea to open a boutique like Edge?
PS: I think that question is a double edge sword. Austin has it’s own identity. It’s a city where you can be yourself. With that said, there still wasn’t enough contemporary fashion. In the last two years, more men’s stores have opened, but the challenge to appeal to the masses remains. Our message is that this is the place you can come to look and feel good, but a big part of it is to educate the customer.
AFM: Your website mentions that you offer fashion assistance. However, when you were with a client, you found something that fit his personality instead of something that was trendy.
PS: Exactly. I think that’s one of our unique traits. When a person walks in, I tailor to their personality. It’s about looking good, feeling good, and also that it’s work appropriate, it’s age appropriate, and it’s appropriate to that person’s personality.
AFM: That’s what we admire about this store, you never feel like you’re pressured to buy something. You can hang out there.
PS: We encourage that. This means that if you’ve had a stressful day, you can come here and take the edge off with a beer or glass of wine, or a shot of Bourbon if you want. There is no pressure to buy, just come in, have a drink, start your night off here, and then we’ll see you next time.
AFM: It is interesting that your store has a modern aesthetic to the design and the clothes you carry, yet at the same time very rugged.
PS: It’s interesting that you noticed that. I think what you’re experiencing is the embodiment of John and I coming together. John is the conservative one and I am rough around the edges, which creates a balance. I think in any business partnership, it’s good to have two people that can play off each other’s strengths. What we have created here, I could not have done alone.
AFM: Where do you see the boutique in a year?
JG: A second location in another city. A number of designers have visited the store and said this is something that we should put in other cities. If we did, it would be appropriate to that city.
PS : I know this is all about the men’s store right now, but in another year or two, I’d like to see us offering something for the ladies as well.
Fashion is about individual expression. Having the perfect outfit doesn’t have to be based on a trend or a particular size. It’s about finding what’s right for you. Whether you have your staple stores or not, Edge Boutique is a must on any shopping destination list. It’s the perfect place to take the edge off.